batoon.ai
batoon is the vendor-neutral operating system for agentic marketing. You set one measurable goal. A team of AI agents works across your whole stack, and every action stays within your brand, your budget and your approvals.
500 trial signups in four weeks, €25k cap.
The problem
Every system in your stack is getting its own AI agents. But each one works inside its own silo. The agent in your email tool knows neither your ads budget nor your call centre. Nobody owns the whole picture.
21 %
of companies have a mature governance model. 74 % still plan to deploy agents by 2027.
Deloitte
> 40 %
of agentic AI projects will be abandoned by the end of 2027.
Gartner
15,384
MarTech tools on the market, two thirds of them unused. Of roughly 50 Fortune 500 CMOs surveyed, not one could quantify the ROI of their stack.
chiefmartec 2025, McKinsey
The layer in between
batoon sits between the AI models and your MarTech stack. It stays independent of both sides. You can swap either end without losing control.
Anthropic · OpenAI · Google · Mistral · open weights
batoon.ai
CRM · CDP · email · ads · CMS · analytics · creative · call centre
Everything connects through the open MCP standard. Your company knowledge and configuration stay with you as version-controlled YAML and Markdown. Company as code, no data lock-in.
Four promises
The policy gate checks budget caps, frequency caps, forbidden claims, consent, suppression lists and risk classes. Each agent may only touch what belongs to its own task. Every verdict comes with a reason: allow, flag, escalate or deny. A brand judge also checks against your brand guide, and it can only tighten a verdict.
Four situations pause a run. Plan approval, an escalation, a conflict and variant sign-off. Who may decide follows from role, risk and budget size. Who actually decided is read from the session, not from the browser.
The audit trail is append-only per run. It records every action, every verdict, every human decision and every model call with its cost. Anything that changes something carries a checked rationale with numbered evidence. An argument without evidence halts the run.
Your control group stays clean in email, in ads and in the call centre. No single vendor can promise you that, because none of them sees the other channels. And it is calculated without a single contact ID ever reaching batoon.
Why now
Gartner expects a third of all enterprise applications to include agentic AI by 2028.
The open MCP standard sees roughly 97 million SDK downloads per month. HubSpot, Adobe and Salesforce ship their own servers.
Only 21 % of companies have a mature governance model. 74 % still plan to deploy by 2027 (Deloitte).
Since August 2026 the EU AI Act requires AI decisions to be evidenced. In regulated industries that decides whether a project starts at all.
The bottleneck is moving from integration to orchestration and governance.
Where batoon stands
batoon measures itself repeatably against a catalogue of 94 enterprise capabilities, eight layers and 13 industry scenarios. This is where it stands in August 2026.
51.2 %
Capability coverage. 471 of 920 points, 2 of 13 scenarios feasible today
By layer
The strengths sit where the product promise sits. The 18 critical gaps are named and prioritised.
What is built
What batoon cannot do
What we are looking for
Mid-size and large enterprises with a real marketing stack, ideally in a regulated industry. Paid pilots where you help shape the product.
As a convertible loan, funding the validation phase and the first hires. The founder holds more than 75 % after the first round.
Contact
Straight to the founder. No form, no layer in between.
Email: florian@batoon.ai
LinkedIn: Florian Stompe
What belongs in the first email
Your industry, which systems sit in your stack, and when you want to introduce agentic marketing. That is all a first conversation needs.