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Investors & partners

The governance-first position for regulated European markets is unoccupied.

Every MarTech vendor is building agents inside its own silo. The layer above coordinates, enforces and proves. Nobody is building it vendor-neutrally for Europe.

The ask

Two to three design partners and a first round.

Design partners

Mid-size and large enterprises with a real marketing stack, ideally in insurance, banking, pharma or energy. Paid pilots with a say in the product.

Pre-seed, around €450,000

As a convertible loan. Use of funds: validation phase, first hires and proof on real stacks. The founder holds more than 75 % after round one.

Pitch deck and data room on request.

Contact

Market

DACH first, entering through regulated industries.

~14,000
addressable organisations in the DACH region with 250+ employees
~€840m
TAM per year
~€250m
SAM
€4–8m
SOM as ARR in years 3 to 5

The beachhead is insurance, banking, pharma and energy. There governance is not a nice-to-have. It decides whether anything may go live. The marketing lead wants to buy, the CMO has to pay, and compliance, data protection and IT have to agree.

Business model

We sell control, not tokens.

A SaaS licence per tenant, tiered by usage: active projects and teams, connected systems, role coverage and compliance features. Not per seat. A usage component with an included allowance comes on top. Model costs are a pass-through, not the core of the margin. Implementation and enablement go to agency partners.

Price anchors and unit economics are in the deck. They are being validated with the first design partners and do not belong on a public page yet.

Roadmap

Derived from measured gaps, with kill criteria.

  1. Phase 0

    Prototype

    complete

    Three use cases end to end, five systems connected, multi-tenant. 66.8 % capability coverage, 13 of 13 catalogue scenarios by our own measurement, all 49 must capabilities at maturity 3 or higher.

  2. Phase 1

    Validation, months 1–9

    in progress

    Discovery conversations, two to three paid pilots and the first run on a partner's real stack. Kill criterion: no design partners willing to pay.

  3. Phase 2

    MVP by month 24

    planned

    Close the 24 should and could capabilities below maturity 3, weakest layer first: data layer, then measurement. Plus production use on partner stacks, sends only behind an approval, and impact measurement against real revenue figures.

  4. Phase 3

    Scaling, months 24–36

    planned

    Partner channel, marketplace as an option and expansion beyond the beachhead.

Openly stated

The questions you are going to ask anyway.

One founder alone
Yes. The hiring plan exists, it is not executed. The 105 documented rounds in nine weeks say something about execution. They say nothing about the bus factor.
Why not just use a chat assistant?
A chat harness has no role-based approval matrix, no multi-tenant audit trail and no control groups across channels. The full answer is in the deck and the competition chapter.
Dependence on one model provider
Six providers are configurable at runtime, and a fallback chain covers outages. Documented runs exist on one provider so far. The second proof point is planned.
Willingness to pay unproven
That is why phase 1 is framed as validation with a kill criterion rather than as a growth plan.